How to Stop Your Business Falling Flat During the Festive Season
Let’s be honest December has a funny way of making even the most organised business owners feel like they’ve lost control.
Clients go quiet, team members disappear into Christmas chaos, and your once-steady workload suddenly looks like tumbleweed. One week you’re swamped, the next you’re wondering if anyone’s still checking their emails.
And yet, somehow, you’re still busy.
Busy trying to finish client work, send out Christmas cards, plan next year, and remember where you hid the wrapping paper. 🎁
Here’s the good news… your business doesn’t need to fall flat over the festive season. With a little planning (and maybe a helping hand), you can stay visible, stay organised, and even take a few days off without everything grinding to a halt.
Plan for the Slowdown Before It Hits
December’s rhythm is unpredictable, so expect a few quiet weeks. That’s not failure it’s just the season. Use it to your advantage.
Think of this time as a mini reset. Instead of panicking about fewer enquiries, use the breathing space to tidy up your systems, plan your January marketing, or finally tackle that inbox that’s been haunting you since summer.
Stay Visible (Even When You’re Not Online)
When everyone else goes silent, that’s your moment to stand out. Keep your social media ticking along with scheduled posts, festive tips, or a behind-the-scenes look at what you’re up to.
If you’re taking time off, tell people! A simple “We’re switching off for Christmas but back in action on the 3rd” post keeps your audience informed and reminds them you’re human.
And if keeping up with social content feels impossible right now… well, that’s literally what VAs are for. 😉
Communicate Clearly with Clients
Your clients are probably just as frazzled as you are. Don’t leave them guessing. Let them know your availability, turnaround times, and boundaries for the holidays.
Better yet… if you’ve got a VA, let them handle it for you. We’ll make sure everyone’s updated, nothing slips through the cracks, and you get to switch off without waking up to 47 “Just following up…” emails on Boxing Day.
Keep the Lights On Behind the Scenes
Even if your business slows down, your systems don’t have to.
Your VA can keep inboxes tidy, schedule January content, prep client reports, and handle enquiries so you can hit the ground running after the holidays. It’s the business equivalent of leaving your heating on low… everything stays warm and ticking over.
Reflect, Recharge, and Reset
The festive period is the perfect time to pause, reflect on the year, and actually take pride in what you’ve achieved (because let’s face it, you’ve probably forgotten how much you’ve done).
Use the slower pace to get clear on your goals for next year without the guilt of constant hustle.
Keep Things Moving, Without Burning Out
You don’t have to go into hibernation mode to enjoy the holidays and you don’t have to run yourself into the ground to keep things going either.
At Fox Associates, we help keep your business visible, organised, and running smoothly while you take the break you deserve.